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What comes first, the website design or the content? It's common for business to have their website designed and developed with no thought to content. This post addresses the problem of planning your website without a solid content strategy. Read More

I get questions all the time about blogging software. Where you put your blog is a lot more important than what software you use. Read this post to discover why Read More

As a writer, I struggle with making my content appealing to the reader. I've found out that's only part of the battle. Your documents have to "look" appealing, too. Here's how one company created an email banner that could be customized to make their content tie together and make it more likely to be read Read More

As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

Make no mistake, this is a tale of woe. I’m dumping a long-term service provider for one reason. Their customer service pushed me over the edge. Read More

Are you using LinkedIn? It still surprises me when I hear people say they haven't opened an account on what I consider to be an essential tool for business. Read this post to discover some fun facts and essential ways LinkedIn improves my business. If you're still not convinced? Have a read and discover what makes LinkedIn different from the other social networking tool Read More

Public speaking is a great way to establish your authority and generate leads. It's also a time-consuming effort. Delivering a compelling presentation is only half the work. Read this post to discover 7 ways you can keep continue to gain influence once you've left the stage Read More

Leaving comments on blog posts and participating in discussions is a great way to improve your SEO. Read this post to discover another benefit to that activity. Read More

Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More