Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them.
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These stories submitted by Iandenny became hot on BizSugar
Is Your Small Business Missing This Vital Competitive Edge?
Posted by iandenny under Direct MarketingFrom http://www.multisolutions.co.uk 5975 days ago
Made Hot by: on July 15, 2008 4:20 am
Myths About IT That Could Sink or Float Your Small Business
Posted by iandenny under TechnologyFrom http://www.multisolutions.co.uk 6062 days ago
Made Hot by: on April 18, 2008 1:11 am
It's a frighteningly common myth - small businesses who falsely believe their data is safe. After years in IT, featuring numerous calls from people asking to be rescued, I assembled this quick guide which can help any small business avoid the misery.
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Small Business Credit Crunch Survival Kit
Posted by iandenny under StrategyFrom http://iandenny.blogspot.com 6092 days ago
Made Hot by: on March 18, 2008 7:56 pm
After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit
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Campaign Against Rude Bloggers - And A Call To Action
Posted by iandenny under Online MarketingFrom http://iandenny.blogspot.com 6109 days ago
Made Hot by: on March 4, 2008 1:19 am
Small business simply hasn't caught on to blogs. I checked - and none out of 70 of my small business clients had one (and I'm not a blog service peddler by the way!). And I think awareness of the benefits is being hampered by jargon and lack of guidance on blogs themselves. It's a closed shop for the unaware - even when they accidentally arrive
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Increase Search Engine Traffic for Lazy People | Blogging Without A Blog
Posted by iandenny under Online MarketingFrom http://bloggingwithoutablog.com 6109 days ago
Made Hot by: on March 3, 2008 6:05 am
Any small business with a web-site or blog should heed these words.
Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.
And too easily put off by anything which is complicated. Which Read More
Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.
And too easily put off by anything which is complicated. Which Read More
How Radar Can Improve Your Business
Posted by iandenny under StrategyFrom http://cathlawson.com 6109 days ago
Made Hot by: on March 2, 2008 4:02 pm
As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines.
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The Pros and Cons Of Outsourcing
Posted by iandenny under ResourcesFrom http://cathlawson.com 6112 days ago
Made Hot by: on February 29, 2008 3:18 pm
A very useful overview of outsourcing as an option for new or existing small businesses.
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Customer Service With A Virtual Smile
Posted by iandenny under Customer ServiceFrom http://www.ecommerce-guide.com 6112 days ago
Made Hot by: on February 28, 2008 12:52 am
I liked the comparison between large and small online businesses in that the smaller business can be nimbler and potentially deliver better service without it costing much more if anything.
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Phoenix from the ashes: Struggling Or Going Bust - Think Big To Get Out Or Even Rise From The Ashes After Your Demise
Posted by iandenny under Success StoriesFrom http://iandenny.blogspot.com 6112 days ago
Made Hot by: on February 27, 2008 5:30 pm
New to bizsugar, I thought I'd share my experience of setting small business goals in a most unusual situation - JUST having gone bust. Hope it helps someone - new, successful or struggling. We all have challenges I hope this little tip can help with. You just need a pencil and a single sheet of paper.
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Small Biz Survival: Five common mistakes
Posted by iandenny under StrategyFrom http://www.smallbizsurvival.com 6113 days ago
Made Hot by: blueenergy on February 27, 2008 12:24 am
After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. Read More
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. Read More
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