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Don’t learn to sell price. Spend your time learning to create more value than your competitors, and focus on proving you can create greater outcomes—outcomes where both you and the client can capture more value and share what you have created Read More

Good call planning includes researching your dream client, their present situation, and any information that may inform your call. It doesn’t mean that you have to know everything in order to feel confident in calling; If you are a value-creator, they will be happy to teach you what you need to know to win their business. You might be surprised by how different their needs are from what you imagined Read More

Decision-influencers can make or break your deal. Dealing with those who would break your deal is a tricky business. But it starts by following three important rules, including not making your obstacle defensive, allowing them to lead with their vision and, occasionally, taking something away Read More

There is no substitute for a good needs-analysis and a great diagnosis of your dream client’s problems. But doing so requires that you suspend filtering their experience through your own, that you not ignore their vision, that you understand the constraints and obstacles, and that you ask the hard questions Read More

Too often we trade building the right solution for our dream clients for building a solution for one group within our clients. By not diagnosing the entire organization to discover the ground truth, we often miss the mark with our solutions, risking losing the deal, setting unrealistic expectations, ignoring the constraints that prevent better outcomes, and creating resistance from the very groups we build our solutions to help Read More

Dissatisfaction is the key to creating and winning opportunities. Without it, it is impossible to create value for your dream client. Worse still, it leads to competing on price, an area that by itself almost never provides enough motivation and justification to change. Salespeople are better served by developing dissatisfactio Read More

Your presentation materials need to be polished and they need address your client’s needs. But your presentation should focus on the client’s specific needs and how your solution solves their problems and improves their outcomes. It needs to tell their story, not yours Read More

It is easy to believe that you with a better territory you can produce better sales results. Much of the time, the territory is far better than you imagine, but discovering that fact means spending your time prospecting. Self-discipline is the master key to success in sales; it provides the ability to make the calls and to undertake the tasks that other find unpleasant, but that ultimately produce results Read More

There are three lesson salespeople can learn from Chris Brogan. These include creating value before claiming any, continually work on improving your capacity to do so, and to treat people as if they are important. These simple ideas will make selling you and your ideas easier, and they will massively increase your personal effectiveness Read More

There is nothing that has the potential to help you generate greater sales results than developing your personal effectiveness. There is no technology that better enables you to produce greater results than the alarm clock—and the commitment to rise earlier and to take action improving yourself and your results Read More