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It is a buyers’ market today. The advent of integrated marketing concepts, increasing transparency, and higher customer outreach have changed the traditional sales funnel to a more marketing dependent sales funnel. Read More

Cyber-attack – the event and its consequences are not new to online merchants. Most of those who promise secured transactions to customers have had an experience of customers complaining about faulty transactions and other security breaches. Read More

Planning to create a website for your business? That’s one of the best ways through which you can reach out to your potential customers. And when they reach your website, it’s on you to grab their attention and keep them on your website for a longer time. Read More

If a picture is worth a thousand words, is a video worth a million? With the passage of time, it seems that online video is growing at an incredible rate. More and more people prefer to watch online videos than ever before. Read More

The time has come again! And this time it’s the online merchants who gets the biggest gift from Facebook. Facebook has just announced its new feature ‘BUY’ button that will allow social media users buy products directly from the news feed. Read More

Setting up a Twitter account or a Facebook page is not a difficult task. However, fostering authentic conversation with a community through those networks without the right social media content marketing strategy – is not. Read More

It has been proven through research that the human brain comprehends pictures more easily than text. This is primarily because since the earliest days of human civilization, pictures were the primary form of communication. Read More

Gone are the days when children used to crave to spend a lot of time outdoors to play with their friends. All they, and also young adults, want now-a-days is to go online. For them, the internet has turned into a place to connect with each other and also to play games there. Read More

The advent of social media changed the way the world used to be. It’s brought about major transformations in both business and personal lives of people. Read More

I know how you wish for a magic wand to make your online business more successful. Well Twitter has found that magic wand for your business. More tweets? More clicks? Twitter has once again introduced a new practice to make your eCommerce brands reach out to their target audiences. Read More