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Video has become more and more influential on peoples lifestyles - YouTube has over 1 billion unique monthly visitors, and an average internet user watches 186 videos every month. These statistics alone prove that written blogs are in need of a spice up and businesses should turn to ‘vlogging’ (vid Read More

Content marketing - Every digital marketer talks about it, and more companies are doing it. But ever wondered, what exactly are they doing? And how effective are their strategies? Here's an infographic from the team of eloqua that looks at the new trends in content marketing landscape. Read More

We're not sure if the long tail keyword is overrated because its fullest potential is frequently not utilized by otherwise search engine optimized perfect websites. However, the first step to answering the question posed by our title would be to understand the long tail. Here we go. Read More

To help explain the importance of content marketing, Here's an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business. Read More

This post will walks you through a handful of smart strategies that will make your LinkedIn profile presentable and attractive to other users on the “grown-up” social network. And you’ll want to impress those connections, because those are the guys who are going to “+” your skills. Check out how to Read More

For the past four years, Jobvite has conducted a nationwide study looking for social networking trends and dynamics within the job seeking population. Their 2014 results reveal some interesting surprises, including questionable workforce loyalty, an improved understanding of social network etiquett Read More

If you are a teacher, or spend any time talking with one, you probably know that the in-class use of social media is a scourge of daily class activity. It’s frustrating for lecturers - or even one-on-one tutors - to have to stanch a brazen tweet or like in mid-sentence. However, constructive uses o Read More

It has been a pain point of several brand managers out there who complain that while the Facebook page fans keep on growing at an unbridled rate, they hardly see their sales take a leap. Turning fans into buyers is a concept they haven’t been able to master yet, and this is where their business tak Read More

Whether you are trying to get more followers for your business or your personal brand, it's better to have engaged followers instead of just followers. Spend just five minutes each day doing some of the following steps and you will be on your way to doubling your followers. Read More

Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website. To show you how social media impacts your search rankings, Here's a infogra Read More