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You need a social media strategy, but how do you get started on a shoestring budget? While there still needs to be a plan, objective and follow-through applied to this branch of your marketing plan, you can achieve some great results on a shoestring budget if you know where to look. Here are three Read More

We all know that social media is constantly evolving. New features, updated apps, and fresh layouts seemingly happen every day. Thanks to visual platforms like Instagram and Pinterest, the last few years have ushered in more image-driven design features than ever before. Facebook, Google+, and even Read More

The way of the entrepreneur is fraught with danger. You’ve got to climb mountains of skepticism and cross chasms of underfunding, where beneath you the skeletons of ill-fated startups lie… and there’s only that thin rope of your own determination keeping you up there, alive. Nobody said being an en Read More

Who controls the Internet?  For all the talk about how the Internet levels the playing field and gives anyone the chance to become an influence in society and business, many of those who are most influential have been around for a long time, and some from the beginning. Read More

When you are perfecting your marketing strategy, you need to know how your customers think and what it takes to influence them.  Human beings are stubborn creatures who are reluctant to change their perceptions.  When you market to them, you need to know what it takes to change their minds. Read More

A while back, when a startup founder mentioned to me that he wasn’t sure he had the personality to be an entrepreneur, I realized how important that insight was Read More