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One of the keys to success on Twitter is knowing who to follow and making good use of those connections. Here I recommend the types of people you should follow on Twitter and how to keep them organized. Read More

Experiencing the wildfires in San Diego this week, I witnessed first hand how drastically social media has changed how we react to natural disasters. Social media has forever changed how we receive public communications and personal updates. Read More

If you make any of these common mistakes with your social media marketing, chances are you sound like a robot. While automation tools can help you, looking like an automated machine will drive away your audience. Avoid making these mistakes! Read More

You might not be aware of some (or any) of the limits Instagram actually imposes on its site. For a variety of reasons, Instagram caps numerous functions on their site. And to make sure you don’t get stuck unexpectedly, I’ve put together a list of all the limits on Instagram. Read More

Recently I became involved in a Twitter conversation about managing multiple Instagram accounts. A couple companies even jumped into the conversation to share their solutions. It’s been a great opportunity for all involved and just further proves the value of social listening. Read More

Your Instagram bio is one of the first things customers and Instagram users see. Occasionally, someone may see one of your photos before they come to your profile. But if they’re going to follow you, they will see your bio. So what impression are you making on them? Read More

While LinkedIn is a highly rewarding platform for many businesses, many often forget about it in terms of “social media”. And because many don’t use it regularly or don’t understand its application, they are using it completely against the unwritten LinkedIn etiquette rules. Read More

If you have the new Twitter layout, you've noticed the new header image format. It's BIG. It's 1500 x 500 pixels. However, you don't actually get to use all of those pixels. I learned that the hard way. So I put together a size guide to help you avoid the headaches of formatting your new header. Read More

Twitter recently announced some new features to their platform. One of these new features is the ability to tag people in your Twitter photos. This is a great new feature because it adds more reach to your photos and it doesn’t cost you valuable characters in your tweet. Read More

It’s no secret that I tout the value of Instagram for marketing purposes. I honestly believe that there are many reasons to take advantage of the platform. But one of the biggest reasons is quite simply that Instagram drives higher quality leads than other social media sites. Read More