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I was scrolling through Facebook last week and I came across this post from Lexus. Immediately, I got excited! Granted, I wasn’t excited so much for the content but for the way in which Lexus utilized a customer post for their own genius marketing post. THIS is what good online marketing looks like Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

So you’re on social media sites and you may even have a blog. Great! But I ask you one simple question: Why? Why are you here? Why are you using these sites? What is your end goal? What are you doing here? Read More

When it comes to blogging, we all inevitably find there are those days where we just plain don’t want to write. Even the most seasoned bloggers experience these days. To be honest, I’m writing this blog because I’m having one of those days… Read More

You’ve probably heard the advice time and time again that you need to be consistent online. Whether it’s being consistent across multiple sites or just posting on a consistent basis. If content is king, consistency is queen. Read More

What’s your standard for determining if a blog post is “good”? There likely isn’t a specific answer for this – it’ll depend on you, your brand, and your target audience. However, there is a good gauge by which you can measure your content: Does it deserve a “thank you”? Read More

You’ve been reading and learning about how best to create engagement on your social media sites. You have a great style of post that is creating great engagement. You think you’ve hit the jackpot. Now you’re using this style post more frequently. But then engagement drops off. Read More

Blogging is one of those terms that can seem daunting or misleading. You probably have a number of reasons to explain why you (or your company) doesn’t have a blog. Whatever your conceptions are, you need to be blogging! Read More

In light of recent tragic events there have been many articles about what is or isn’t appropriate online behavior during these times. Like most things social media related, there is no standard rule to tell you how to handle these situations. Read More

There are countless books and blogs about Twitter etiquette. Some say you should follow everyone that follows you. Some say you follow only those with similar interests. Some say you should follow all potential clients or prospects. This post is about why I WON’T follow certain people. Read More