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Marketers are a busy group of professionals, no doubt. However, regardless of the availability of webinars, virtual events and Google Hangouts, we still get a lot of value from good old fashioned in-person interaction at an event. That being said, I’m still very cautious as to where I allocate my t Read More

Over 120,000 people, industry and thought leaders alike, headed to San Francisco this week to attend Dreamforce 2013, the largest vendor driven technology conference in the world. Among these attendees were content marketing connoisseurs, including our very own Pawan Deshpande and Michael Gerard. D Read More

We had the opportunity to chat with three top content marketers—Mike Volpe, CMO at HubSpot; Ann Handley, chief content officer at MarketingProfs; and Dan Moyle, multimedia marketing & communications specialist, AmeriFirst—at Inbound 2013, it’s clear that content marketing is maturing as an industry Read More

A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators to simply focus on finding and sharing relevant content while forgetting to annotate their content with their own perspectives. Read More

Whether you’re curating content on your blog, email newsletter, or elsewhere, calls to action (also called CTAs) can help galvanize readers to take the action you want. These could include sharing the content with a friend, leaving a comment, following you on Twitter, or signing up for your next we Read More

From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally high volumes of content at every length will soon find themselves collapsing from sheer exhaustion. Read More

The most common and fundamental questions that come up whenever I talk about content curation (especially in the context of content marketing) is how “How can you use other people’s content? How does that work with copyright, fair use and more generally ethics?” This is a topic that I have covere Read More

In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Below are a few guidelines that will help you make an informed decision on how often to post content for your business. Read More