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The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Read More

By 2020, Gen Z will account for 40% of all consumers, making it more important now more than ever to successfully connect with and engage this generation to create life long relationships. While many brands invest in Millennial marketing initiatives, with Gen Z, everything is going to get even craz Read More

People with ‘customer success’ in their job title haven’t been around for very long. They’re kind of like sales, but not focused on selling. They’re a bit like support, but don’t deal with just any old tyre-kicker.
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After years of controversial opinions on the topic and steady debates for the pros and cons, remote work is on the rise and appears to be here to stay. However, even within companies which fully accept remote work, there is often a degree of reluctance to bite the bullet and go fully remote. If est Read More

You’re afraid that they’ve moved on. Aren’t you?

Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Read More

Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
Instead, they are looking for a more value-led approach to content.
At the same time, consumers are no-longer passive armchair spectators. Read More

Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans.

As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. Read More

In today’s email-centric work environment, you have to make sure you’re on top of your game.

But that’s easier said than done. You likely use email to manage customer relationships, talk to your team, network and manage your to-do list. Keeping up with everything makes it all-too-easy to drown i Read More

Google's new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is.

Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. Read More

Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the past several months, we have talked about these topics as well as several others in more depth. Read More