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A company blog is owned media that can generate a lot of organic traffic to your website, especially if the content you post there provides valuable answers to questions users commonly ask online. Aside from creating content using keywords to help searchers find your blog, however, what can you do Read More

All too often, when YouTube makes changes, it ends up resulting in a (sometimes justified) wave of backlash. However, lately, the platform has been making some tweaks to their YouTube Studio, adding some key tools for creators. Read More

With 2020 complicating the holiday shopping season, small businesses will need to adjust their strategies. Consider these tips to help make this year’s unique Small Business Saturday a success. Read More

Paid content is beneficial since it helps direct people to your product. Organic content, however, tends to bring people who are more likely to buy. Most businesses today utilize both types of content to drive their marketing. Read More

Despite seeming similar to an outside observer, sales and marketing make up two distinct departments. Marketing improves sales by ensuring consumers are aware of the product and its benefits. However, sales can generate valuable data that allows for more focused marketing.

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According to survey data from Alignable 40% of small businesses are at risk of running out of cash by the end of this month. That's why they're helping to launch the #MyMoneyStaysLocal campaign to encourage consumers and fellow business owners to spend locally. Read More

With many owners looking to recoup some of their recent losses it's a good time to look at ways to ease your customers back into the market. Read More

The YouTube platform not only offers plenty of opportunities to experiment but may also reward such efforts. Read More

Does the thought of starting a business or being otherwise self-employed scare the crap out of you? It would for me too...if I wasn't already doing it. Read More

If you’ve ever thought about starting a YouTube channel, you’ve likely pondered how much creators actually make. After all, these days there are entire channels dedicated to giving away ridiculous amounts of money or gifts — so are the people behind these channels really making it rich on the platf Read More