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Digital marketing can be daunting. And keeping up with trends and shiny objects is exhausting and usually a waste of time. Sometimes, you need to get back to what works.

These are things we tell our clients all the time so it only made sense to assemble a list.

Here are 12 to-dos that will he Read More

Wood Street has been building websites since 2002 (15 years this August, see our contact page for the address for all the awesome gifts you’ll be sending us). Some of us have been doing it since the 90s. Ahh, the 90s.

Anyway, since we started, there’s been one usual suspect who seems to show up Read More

Just because Coke decides to put all their marketing dollars into storytelling, does not mean that you should. Conversely, when they decide to pull that money, that doesn’t mean you should too.

The needs of your audience should drive your marketing efforts. Read More

Images sell. Images can make or break a post, page, ad, you name it. But, what if you have no good pics to use? Is your only option Stock Photography???

Let’s face it, lots of organizations use lots of stock photography for a number of reasons. Mostly, because it’s easy to find the type of image Read More

In part one I discussed the Perils of Cheap Websites. Again, my goal is not to be some sort of website elitist saying “the best or not at all!”

At Wood Street, we consider ourselves a marketing firm that specializes in the implementation of design and development solutions. This means that a big Read More

When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence.

Don’t worry, I plan to keep this fair and balanced. Read More

According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing.

There is a clear disconnect between what marketers hope to achieve with content and the ac Read More

After some time, you decide to rebuild your website. Maybe it’s been so long that you’ve forgotten where your domain is registered. You know you pay someone something for something tech related, or hosting, or who can keep track of these things???

I hate to break this to you but you need to keep Read More

‘Social Network’ certainly isn’t the term that most people think of when they hear the word Yelp. From my 3+ years experience working for the website, the word “restaurant” probably comes to the forefront of most minds when you hear the name.

Even upon searching online for some of the most “pop Read More

I first found out about Jason Falls through DJ Waldow. Jason is one of those unapologetic, tell-it-like-it-is, digital marketing experts. His blog is a must for any digital marketing pro. And his books should be required reading for anyone guilty of all buzzword and no substance! Read More