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If you rely on others to sell your products or services, do you think your website matters? Here are some reasons why I think it matters a lot… Read More

Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you’ll all be glad to hear, that deserves a high-five.

Wait for it, wait for it… and then say “should we get some PR about that?” Read More

It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into making the anatomy of a good niche. Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

I should be up front with you: I have a complicated relationship with leads (also known as an article’s hook or introduction). As a professional writer, I generally don’t wait for inspiration: I sit down and write when it’s time to write. But if there’s one thing that can send me into a work-avoida Read More

Google has been sending out some notices lately about robot.txt files. Google is advising any website’s with older robots.txt files that block CSS or JavaScript to update their files.

We’ve already had a few clients inquire about this. Mainly, these are clients with older websites that haven’t b Read More

Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience.

The writer with a knack for writing attention-getting headlines faces the daunting task of Read More

Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t come right out of your brain into a post. Sometimes, the best ideas come from a conversation.

Think about the phone calls or conversations you’ve had with experts in your company, colleagues, or even clien Read More

There is only one constant in the world of web design and development and that is change. We’ve been doing this for 12+ years and have seen all sorts of design trends – good and bad.

While we welcome the chance to redesign our client’s websites, we always stress that a redesign needs to be based Read More

With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website.

And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board Read More