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I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into ev Read More

SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings.

Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certain Read More

You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience.

But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky.

Knowing your audience can be a very superficial practice for some. You ha Read More

My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another.

Mobile is no longer a novelty, it’s the new normal.

Now, consider your target audience. Are they using tablets and smartphones t Read More

What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed.

They can be boring, like this one…

Bad-Boring-404-Page

Quite frustrating really. You’re hoping to get some information Read More

Yes! But, allow me to explain.

First, for those not familiar with the term content management system, here is a definition…

A content management system, or CMS, is software that allows you to create, edit, and publish content to a website or blog without advanced coding knowledge.

In other Read More

Rebecca is the Altimeter Group‘s digital advertising and media analyst. She’s also an author, columnist, journalist, and frequent speaker.

Her books, The Truth About Search Engine Optimization and Content Marketing, should be required reading for small business owners and marketing professionals Read More

Lee Odden is one of the most sought after minds in online marketing today. His book, Optimize, is a must read for any small business owner or marketing professional.

Lee’s accomplishments are many. His bio is too impressively long to just copy and paste here and so devoid of fluff that I can’t e Read More

When we started Wood Street in 2002 (12 Years August 1st, thank you very much!), we based our web design on the client’s printed collateral. That was the norm.

Back then, online marketing was usually an afterthought. Companies would draft their yearly marketing budget and squeeze in a little ext Read More

What does any business or organization want most from their website? Conversion… turning a visitor into a fan, client, member, etc.

What do you need to get conversions? Traffic!

Do you simply want hordes of anyone and everyone coming to your website? Probably not. You want qualified traffic. Read More