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It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year, now is the time to do those little things that may make all the difference to your end of the year results.

The tips below are in no Read More

Businesses now have the opportunity to communicate directly with their clients online – through social channels, blogs, email, etc. The strategies that the successful ones are implementing involve transparency and authenticity.

To me, this is what Jay is all about. He helps businesses succeed bu Read More

The number one most important thing to focus on when trying to build traffic to your website is… content that your target audience can use! That’s it, top dog. No debate.

And yet, there are so many SEO “experts” out there who seem to either miss this or ignore it altogether.

I am a partner at Read More

When I say content, I am referring to the words, images, video, PDFs and other pieces of information you can add to your new website. Content is what gets crawled by the search engines. Content is what converts a visitor into a client.

Content transforms your site from a boring brochure into a r Read More

We were kicking off a web design and development project recently when an interesting comment was made…

Ugly Converts!

The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really.

Design c Read More

I met Gini Dietrich after posting a review of her book Marketing in the Round, co-written by my friend Geoff Livingston. Geoff shared the review with Gini on Twitter. In no time, Gini and I started a friendship that continues today.

I don’t say these things to name drop or to gush over Gini. I s Read More

We build websites, all day, every day. And I think we do one heck of a job. Our clients love our work and send us lots of referrals. Does this mean that each one of those websites instantly made our clients millions? No, of course not.

A website without traffic is worthless. So, what then? Do SE Read More

I friended Amber and immediately became a fan. Reading her book, The NOW Revolution, was a bit of a revelation for me. I knew that social media had vast marketing potential…

But, her book, co-written with Convince and Convert’s Jay Baer, went much deeper into the ways social can and will integra Read More

In last week’s post from Stacey Hood, we talked about Content Shock, the term coined by Mark Schaefer. Basically, the idea is that we will be so inundated with content that eventually we’ll start turning away from it.

This is already happening to a certain extent.

We’ve seen content farms tak Read More

Joe Pulizzi is the founder of the Content Marketing Institute. He also created Content Marketing World, an annual conference on all things content.

There has been a lot of debate around content marketing lately and the idea of “content shock.” I decided, let’s go to the source and see Read More