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For part three in this series, we will look at your content channels…

You know what content you’re going to create
You’ve established your buyer personas
Now you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! Y Read More

Marketers know that creating community is what brings your customers back. Creating community is what keeps your customers interested and it gets your customers to share.

A happy customer that feels part of the community experience at your store, restaurant, office or event is more apt to share Read More

Content Marketing uses content to attract new business, educate existing and new clients, and build value for you as a trusted expert in your industry.

Robert Rose from Content Marketing Institute puts it this way…

“Traditional marketing and advertising is telling the world you’re a rock star Read More

In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs, newspaper ads and retail signage. What’s next?

Well, get ready for the second wave of QR Codes marketing ideas in 2013. Read More

We’ve written extensively about content. Content is KING! Yes, you’ve heard this all before. Because it’s true. Content is very important. Great.

But, what about managing all of this content? Sure, you need to write it. See our post on content marketing for some tips on that. But, once you have Read More

Recently, I presented at the Frederick New Media and Tech Conference. This nationally recognized conference is held each year in Frederick, MD (just outside of Baltimore and Washington, DC) with topics ranging from mobile marketing to social strategies and favorite apps.

I spoke about the basics Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

When developing an SEO strategy there is much more to consider now than just the content of your site and the keywords within that content. You need to map out the user intent. What does your target audience want from you?

When developing your website and a content strategy to go with it, take y Read More

For this year’s list, I want to dig a little deeper. Let’s assume for a second that you’ve implemented the list above or at least started the process. What’s next??

Here are some suggestions for ways to improve your marketing efforts for 2013…

Assemble your content team
Develop buyer persona Read More

Our clients ask us how to effectively market to mobile devices. To them it is the wild west. In the same way a web site was new and scary 10 or 15 years ago, mobile is that scary beast now. Plus there is a lot of confusion and misinformation out there about what mobile marketing is.

This post ai Read More