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Launching a website can be stressful. I think sometimes we forget just how stressful it can be for our clients. We often assume that they know what we know when launching a site.

Unfortunately, this is not always the case. Many business and organization marketing managers, while experts in their Read More

If you've ever thought about adding video elements to your website, now is the time to move on it.

Why, because those businesses that do implement video on their website will capture the lion’s share of the marketplace for their particular specialty. Video is a huge influencer and it shapes opin Read More

These are questions the client expects. But, what about after launch? What then? Does the site just sit there? Of course not. Ongoing marketing is required to continually drive targeted users to the site.

An effective way to do this is with content marketing.

The Content Marketing Institute d Read More

We talk a lot about content.
We write about it in our blog.
We give content marketing tips to our clients.

Content is KING!

That’s great. But where does all this wonderful content come from? If you aren’t struggling with content, you probably aren’t doing content marketing right. This is ha Read More

The social energy of a special event — whether it’s a large convention or small reception — can be intoxicating. With a little planning and promotion, you can extend the buzz by capturing and curating online content.

In a previous life, I planned and promoted events for a busy association. (By b Read More

It’s an age old chicken and egg question… which comes first when developing a website – content or design? You could argue the case for either one. However, I would argue that having a content strategy before you design your website is absolutely crucial to your site’s success. Read More

I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Read More

What could you do to set yourself apart? to transform your booth into something different? Well, what about taking advantage of the fact that these people are carrying cell phones?

You may have heard about QR (Quick Response) Codes and SMS Marketing. You may remember such Wood Street Journal pos Read More

Adobe Flash is a “multimedia platform used to add animation, video, and interactivity to web pages.” – Wikipedia.

It’s been very useful to developers for many years. At Wood Street, we’ve used it to develop all sorts of things… animations, video, eCommerce apps, presentations, Interactive CD Rom Read More

Web design is still important. Don’t believe me? Do you buy a car based solely on performance and safety ratings? Do you wear clothes simply because they won’t fade in the wash or because they’re double stitched? Do you look at a soft drink’s ingredients before you notice their packaging? Nope. (If Read More