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There is an overwhelming number of mom bloggers on the web, 4.2 million actually, and they make up a powerful content marketing army. Traditionally, mom bloggers were a separate entity from consumer brands but that’s quickly changing. Moms mention brands an average of 73 times per week and brands r Read More

Pinterest, now the 3rd most popular social media site, has become the go-to place for moms looking for inspiration, ideas, and trustworthy product recommendations. Successfully using Pinterest requires more than just pinning your brand’s own products however—moms see through the overt marketing and Read More