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For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.

For product-focused startups like Process Stree Read More

Crafting an effective social media strategy to help you achieve your goals can be a real challenge.
Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. Read More

(at something). Which makes it imperative that you connect and ask for help. At the same time that we encounter this humbling idea, we also need to acknowledge that you are better at something than anyone you meet. Everyone you... Read More

“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Read More

Imagine you and another chef are preparing a steak dinner for 50 guests. You enter the kitchen with nothing but a butter knife. But your partner's wielding an extra-sharp, top-of-the-line piece of cutlery. They carve up the meat with quick, precise strokes—while you're stuck sawing away. Read More

In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that Read More

Upgrade your sales funnel with customer retention strategies. Learn how to fulfill the consumers' needs to increase revenue. Read More

Most companies turn to Gmail or Outlook to manage their workplace email. 13% of public companies use Office 365 or G-Suite (formerly Google Apps). The remaining 87% use a combination of the two, or a private email setup.
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Content marketing list articles abound, most singing some version of the same trite stanza:

Be a media company too,
and cut through the clutter.
Create content of value
and measure the numbers. Read More

Public relations expert Doyle Albee shares his stories, tips, and processes on building a PR strategy for your business.
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