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As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendation Read More

Marketing on social media can be a daunting task for a small business or a startup. With so much conflicting advice and competition, it can seem impossible to even get started. An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success. Read More

You may have heard of the 80/20 rule – it was recognized as a concept more than a century ago. In modern times, the rule has been used to achieve a broad range of objectives, from economics to business management to better relationships to weight loss. If you apply the principle to blogging, you co Read More

When it comes to agile software development, it can be hard to get a comprehensive place to start. Thankfully, we speak to Agile veteran and host of SPaMcast, Tom Cagley. Tom goes through the whole Agile process, from tools to best practices. He explains it simply enough for anyone to understand, b Read More

Twitter is a powerful marketing tool on so many different levels. It can be great for professional networking, for building up your brand, and for sending significant amounts of traffic to your website or blog. Read More

A little under half of the marketers active on social media are unable to prove its effectiveness in numbers. Should you be worried about this?

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Back when link building meant creating 50 links in a day with citations, social bookmarking, email spamming while wearing a giant, leather, old FUBU jersey with DJ Jazzy Jeff playing, I thought link building was difficult. But, nowadays, it’s even more difficult than that…and requires less sportswe Read More

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about diffe Read More

Think about the emails you roll your eyes at and don't open versus the ones you read willingly — even if they don't have anything necessary inside. What's the difference? Read More

Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find. Even easier than catching Pokémon. Read More