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The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about.... Read More

In this episode of Business Systems Explored, Steli Efti reveals the B2B sales systems behind some of the fastest growing software companies in silicon valley. Read More

A hack is a clever bit of ingenuity that makes something better, faster, or more effective.

In fact, there are entire websites dedicated to teaching others hacks that they can apply to their personal lives in a variety of ways. There are workout hacks, organizational hacks, productivity hacks, e Read More

Process-related disasters span a massive range of areas, from pure human idiocy to legal and technical trouble. If it’s not an issue of ineptitude (a managerial issue) it’ll be an issue with ignorance (a legal / technical oversight).
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It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut. Read More

There is a question I am asked often.

What social media network should I be using? And guess what? Everyone wants a black and white answer.

The reality? Read More

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.

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While it’s getting more popular lately, Keep is one Google’s of less popular products. It’s been around since 2013, and is a 100% free way to manage your tasks and store information. What’s more, it links seamlessly with Inbox by Gmail (a material design version of Gmail with intuitive features). Read More

“When writing copy, assume that your product is the last thing on your reader’s mind.” Bob Bly shares that great insight in his Bob Bly’s Secrets of Successful Business-to-Business Direct Marketing special report. Read More

The role of social media in SEO and the question whether SEO is impacted by social media at all is often debated. This section will briefly sum up if and how SEO is impacted by social networks and go over instantly implementable best practices that are proven to be effective. Read More