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Everyday people visit your site. Some arrive accidentally, some are researching for a product or service similar to yours, some saw your ad and were intrigued enough to click on it. Still others heard about your services from a friend.

Your job is to take care of all of them. Read More

When it comes to copywriting for businesses, one of the key challenges you face is putting into words the ways your business is better than the competition. Read More

How to predict which link building or SEO technique will get axed next by Google? Based on my observations from the past ten years I have developed some precognitive sense. I can feel it even before I can explain it. Sounds ludicrous but is pretty rational indeed given the atmosphere of fear Google Read More

The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. Read More

Some people think that acquisition is the most important part of the funnel, but the truth is that getting visitors on your website is just the first step – you need to focus on later stages of the funnel just as much as the first one. Read More

I know how a gazelle feels. There you are, working hard out on the savanna and then BAM! The predators descend, chasing you across the plains, licking their lips, watching your every move, ready to pounce at the first sign of vulnerability and squeeze every morsel they can out of you.

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Do you remember the inbound marketing hype? It already got overshadowed by the more recent content marketing hype. The most recent blow to inbound marketing comes from so called growth hacking though. Read More

What does the future hold for SEO? We peer into a digital crystal ball to bring you internet marketing prophecies for 2014 and beyond. Read More