These stories submitted by Litmusapp became hot on BizSugar

In the 25th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss absolute positioning in email, fixing lines in Outlook 2016, and email marketing salaries. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More

International Email Marketing: How to Master Time Zones

International Email Marketing: How to Master Time Zones  - https://litmus.com Avatar Posted by litmusapp under Global
From https://litmus.com 1216 days ago
Made Hot by: MarketWiz on July 17, 2016 2:44 pm
Sending your email at the “wrong” time can derail the most well-crafted campaign. So it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes. Read More

What is an email conversion?

What is an email conversion?  - https://litmus.com Avatar Posted by litmusapp under Marketing
From https://litmus.com 1218 days ago
Made Hot by: FutureVision on July 15, 2016 6:38 am
In part because email programs have many secondary goals that are unique from the business’s goals, the definition of a conversion has become more than a little hazy, creating misalignments at some brands. Read More

How to Successfully Integrate Email and Social Media

How to Successfully Integrate Email and Social Media - https://litmus.com Avatar Posted by litmusapp under Marketing
From https://litmus.com 1239 days ago
Made Hot by: leonesimmy on June 24, 2016 5:18 pm
Modern marketers are often in flux about which is more effective in communicating with their customers and prospects: email or social media.
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Single Opt-In vs. Double Opt-In: The Case for DOI

Single Opt-In vs. Double Opt-In: The Case for DOI - https://litmus.com Avatar Posted by litmusapp under Marketing
From https://litmus.com 1265 days ago
Made Hot by: mikehartman1 on May 29, 2016 1:39 pm
While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.

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How To Use Email Marketing For Events

How To Use Email Marketing For Events - https://litmus.com Avatar Posted by litmusapp under Marketing
From https://litmus.com 1268 days ago
Made Hot by: ObjectOriented on May 26, 2016 11:20 am
How do your attendees know how awesome your event is if you don’t tell them? It’s time to send out an email marketing campaign so potential attendees know the hype is real. The more creative, the better.
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How to Write Captivating Email Subject LinesLitmus Blog

How to Write Captivating Email Subject LinesLitmus Blog - https://litmus.com Avatar Posted by litmusapp under Marketing
From https://litmus.com 1279 days ago
Made Hot by: profmarketing on May 16, 2016 11:27 am
When it comes to writing email copy, it's not hard to see why so much focus is spent on subject lines. Joanna Wiebe shares her tips for creating captivating subject lines that get opened. Read More

Email List Hygiene: How to Build a Clean Email List

Email List Hygiene: How to Build a Clean Email List - https://litmus.com Avatar Posted by litmusapp under Direct Marketing
From https://litmus.com 1286 days ago
Made Hot by: Copysugar on May 8, 2016 12:23 pm
Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More

Inbox by Gmail Update: Glanceable Newsletters

Inbox by Gmail Update: Glanceable Newsletters - https://litmus.com Avatar Posted by litmusapp under Direct Marketing
From https://litmus.com 1289 days ago
Made Hot by: bloggerpalooza on May 5, 2016 9:26 am
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. Initially limited to those using @gmail.com addresses in conjunction with iOS or Android apps or the Chrome browser, Inbox is now available for business app email addresses, as well as in all browsers. Read More

Millennials Love Email Just As Much As Everybody Else

Millennials Love Email Just As Much As Everybody Else - https://litmus.com Avatar Posted by litmusapp under Marketing
From https://litmus.com 1294 days ago
Made Hot by: luvhealthcare on May 4, 2016 9:55 am
Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Read More
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