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In the 25th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss absolute positioning in email, fixing lines in Outlook 2016, and email marketing salaries. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More

Sending your email at the “wrong” time can derail the most well-crafted campaign. So it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes. Read More

In part because email programs have many secondary goals that are unique from the business’s goals, the definition of a conversion has become more than a little hazy, creating misalignments at some brands. Read More

Modern marketers are often in flux about which is more effective in communicating with their customers and prospects: email or social media.
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While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.

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How do your attendees know how awesome your event is if you don’t tell them? It’s time to send out an email marketing campaign so potential attendees know the hype is real. The more creative, the better.
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When it comes to writing email copy, it's not hard to see why so much focus is spent on subject lines. Joanna Wiebe shares her tips for creating captivating subject lines that get opened. Read More

Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More

Google has updated its Inbox by Gmail email app several times since launching it in October 2014. Initially limited to those using @gmail.com addresses in conjunction with iOS or Android apps or the Chrome browser, Inbox is now available for business app email addresses, as well as in all browsers. Read More

Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Read More