Though Black Friday tends to make a laughing stock of Americans for the rest of the world, there are four lessons that can inform your communications plan.
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These stories submitted by Lkpetrolino became hot on BizSugar
Lessons from Black Friday for Your Communications Plan
Posted by
lkpetrolino under Marketing
From http://spinsucks.com 3281 days ago
Made Hot by: JoshRed on December 3, 2015 12:25 am
Innovation in Business: Why Words Hold Us Back
Posted by
lkpetrolino under Strategy
From http://spinsucks.com 3302 days ago
Made Hot by: steefen on November 11, 2015 1:35 pm
Innovation in business requires us to translate ideas with words often out-dated to express our new concepts. How do you deal with this language gap
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College Football and Brand Development
Posted by
lkpetrolino under Marketing
From http://spinsucks.com 3336 days ago
Made Hot by: maestro68 on October 16, 2015 4:56 am
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands
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Reinforcer or Supporter? Which Brand Persona are You?
Posted by
lkpetrolino under Marketing
From http://muckrack.com 3334 days ago
Made Hot by: steefen on October 11, 2015 12:38 pm
Do you see the world through rose colored glasses? Or blue? Or green? Or…..
As communicators our role is to understand the “color” of the glasses our target consumers look through Read More
As communicators our role is to understand the “color” of the glasses our target consumers look through Read More
Survival for the Absent-Minded Communications Professional
Posted by
lkpetrolino under Marketing
From http://spinsucks.com 3386 days ago
Made Hot by: NolanGreen on August 20, 2015 9:56 am
Do you often lose your keys? Misplace your car? You might be absent minded. Laura Petrolino has some top survival tips to help all absent-minded communications professionals be successful
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The Auto Guide to Your Communications Plan
Posted by
lkpetrolino under Marketing
From http://spinsucks.com 3400 days ago
Made Hot by: FutureVision on August 6, 2015 3:35 pm
What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan
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A Bodybuilder\'s Guide to Communications Strategy
Posted by
lkpetrolino under Marketing
From http://spinsucks.com 3406 days ago
Made Hot by: fundpr on July 31, 2015 10:37 am
Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success
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Choosing a Brand Name to Fit Your Business
Posted by
lkpetrolino under Startups
From http://spinsucks.com 3414 days ago
Made Hot by: SimplySmallBiz on July 22, 2015 1:44 pm
Choosing a brand name is no easy task. Learn what questions you should ask to find the most effective name for your business.
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The Minimalist Approach to Brand Storytelling
Posted by
lkpetrolino under Marketing
From http://spinsucks.com 3421 days ago
Made Hot by: Digitaladvert on July 15, 2015 10:22 am
Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story
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The Pop-up: A Marketing Tactic We Love to Hate
Posted by
lkpetrolino under Online Marketing
From http://spinsucks.com 3428 days ago
Made Hot by: ObjectOriented on July 8, 2015 7:53 am
The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they have good use, if executed well
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