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Lessons from Black Friday for Your Communications Plan

Lessons from Black Friday for Your Communications Plan - http://spinsucks.com Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 2027 days ago
Made Hot by: JoshRed on December 3, 2015 12:25 am
Though Black Friday tends to make a laughing stock of Americans for the rest of the world, there are four lessons that can inform your communications plan. Read More

Innovation in Business: Why Words Hold Us Back

Innovation in Business: Why Words Hold Us Back - http://spinsucks.com Avatar Posted by lkpetrolino under Strategy
From http://spinsucks.com 2048 days ago
Made Hot by: steefen on November 11, 2015 1:35 pm
Innovation in business requires us to translate ideas with words often out-dated to express our new concepts. How do you deal with this language gap Read More

College Football and Brand Development

College Football and Brand Development - http://spinsucks.com Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 2082 days ago
Made Hot by: maestro68 on October 16, 2015 4:56 am
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands Read More

Reinforcer or Supporter? Which Brand Persona are You?

Reinforcer or Supporter? Which Brand Persona are You? - http://muckrack.com Avatar Posted by lkpetrolino under Marketing
From http://muckrack.com 2080 days ago
Made Hot by: steefen on October 11, 2015 12:38 pm
Do you see the world through rose colored glasses? Or blue? Or green? Or…..

As communicators our role is to understand the “color” of the glasses our target consumers look through Read More

Survival for the Absent-Minded Communications Professional

Survival for the Absent-Minded Communications Professional  - http://spinsucks.com Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 2132 days ago
Made Hot by: NolanGreen on August 20, 2015 9:56 am
Do you often lose your keys? Misplace your car? You might be absent minded. Laura Petrolino has some top survival tips to help all absent-minded communications professionals be successful Read More

The Auto Guide to Your Communications Plan

The Auto Guide to Your Communications Plan  - http://spinsucks.com Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 2146 days ago
Made Hot by: FutureVision on August 6, 2015 3:35 pm
What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan Read More

A Bodybuilder\'s Guide to Communications Strategy

A Bodybuilder\\\'s Guide to Communications Strategy - http://spinsucks.com Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 2152 days ago
Made Hot by: fundpr on July 31, 2015 10:37 am
Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success Read More

Choosing a Brand Name to Fit Your Business

Choosing a Brand Name to Fit Your Business - http://spinsucks.com Avatar Posted by lkpetrolino under Startups
From http://spinsucks.com 2160 days ago
Made Hot by: SimplySmallBiz on July 22, 2015 1:44 pm
Choosing a brand name is no easy task. Learn what questions you should ask to find the most effective name for your business. Read More

The Minimalist Approach to Brand Storytelling

The Minimalist Approach to Brand Storytelling - http://spinsucks.com Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 2167 days ago
Made Hot by: Digitaladvert on July 15, 2015 10:22 am
Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story Read More

The Pop-up: A Marketing Tactic We Love to Hate

The Pop-up: A Marketing Tactic We Love to Hate  - http://spinsucks.com Avatar Posted by lkpetrolino under Online Marketing
From http://spinsucks.com 2174 days ago
Made Hot by: ObjectOriented on July 8, 2015 7:53 am
The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they have good use, if executed well Read More
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Share your small business tips with the community!
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Share your small business tips with the community!