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Want to increase your win rate for speaking engagements? Go pro.
No, I don’t mean that you have to hire your own PR rep to pitch you as a speaker. You can increase your chances of being selected – and make it easier on yourself – by copying these techniques used by professional speakers’ bureaus. Read More

You've just published a new blog post. Then, you've left your post languishing Home Alone-style on your website. Rather than hope for an Act of Google to magically draw a flood of readers, you need to push it into the world through marketing. Here are three ways to get more exposure for your blog. Read More

Publicity is like jet fuel for your business, boosting awareness and credibility. Not ready to hire your own publicist? Boot-strapping business owners take heart: there are free tools to boost your professional cred via mentions in the media, including radio, newspapers, magazines and blogs. Read More

LinkedIn recently increased your marketing firepower by adding Company Pages. Similar to Facebook’s fan pages, LinkedIn’s Company Pages let you share detailed information about your company, showcase its products and services and even post updates to keep your network current on your business. Read More

Jump start your visibility with this Famous in Your Field tip on using LinkedIn to find reporters, journalists, bloggers and writers in your local area or industry. 92% of all journalists are on LinkedIn. Why? Because it makes their job easier. Read More