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To hold onto customers, whether they're brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein's e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin Read More

Small businesses looking to pitch their products or services to influential blogs have some help these days. A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr Read More

As your business starts to take off, you'll hit a time when you have more work than you can do, but not so much that you are ready (or can afford) to hire an employee. How can you handle the crunch? Here are ten ways to delegate some of the work, without hiring any employees. Read More

In a business downturn, employee training may be the first budget to be cut at a small company. But the right training has the potential to have a dramatic impact on a company's bottom line, and a program that raises the level of employee engagement can help retention. Read More

The selection of environmentally friendly clothing gets bigger every day. That's because younger shoppers are finally translating their passion for purer and more organic foods in their kitchens to purer and more organic clothing in their closets, reports Iconoculture. Read More

In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn't available - according to a Harris Interactive survey. Fully 86% of adults surveyed say they have used coupons or discount codes Read More

Not only can going green save you money, but it's a great way to give something back to your country. Our country is at war; young American men and women are fighting and dying every day in Iraq. Not wanting to make this a political position piece, I will go so far as to state that the war in Iraq has something to do with oil. And what is oil? Read More

In an effort to win over a new client, could you be underestimating the time it'll take you to see a project through to completion? One way to become better at estimating your costs and time needed for a project? Try the Rule of Π. Read More

In ClickTracks' recent whitepaper, Seven Web Analytics Sins, and How to Avoid Them, the Santa Cruz, Calif.-based Web analytics software company points out seven mistakes marketers make when analyzing their Web sites and discusses ways to avoid or remedy them. Here are three of the seven mistakes to avoid: Read More

Many, if not most, consumers want to do their part to help the environment, and retailers can help by stocking, at minimum, a few green items. Start with just one shelf. Perhaps paint it green. In a clothing store, you might stock that shelf with clothes made from natural or organic fibers. A bed and bath store could feature cotton shower curtains Read More