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Not having the right information regarding all elements of your pricing can cost your business new customers. See how you can use simplicity to declutter your pricing. Read More

It is easy to do. You collect things over time. In your personal life the more you collect the more complicated life can be. The same goes for your business. Here are ways to remove the hoarding habit to retain your customers. Read More

The treasure is valuable to customers. And you create it to grow your business. Yet difficult to find. It is buried deep. The buried treasure in this case is more content on a topic that could benefit them and your business. The good news you can dig up the buried treasure and here is how. Read More

Many do unfortunately. It starts at the beginning of the relationship. You may not realise they have selective hearing until they want to repurchase your product or services. When it happens, your business has added complexity. Here is how it can happen and how to avoid it. Read More

It has been around for decades and these days it is easier to do with a variety of tools to use. Yet many small businesses don't and allow opportunities to retain customers slip by. Read More

This is not about your potential customers’ frustration. Instead, this article is how you can take advantage of your competitors’ frustration. It can help you escape the competition trap to get new customers. There is nothing sneaky about it. All it requires is for you to observe. Read More

Do you want to free up your time? Stupid question I know. But many business owners make decisions that do the opposite. It can be worthwhile to see what takes up your time and remove those that do not benefit your business or customers. Then you will have free time to work on your business or just Read More

f it took some work, would you say no? How about if the change reduced your costs. And increased revenue? It can be comfortable continue business as usual with the same old processes. Yet to get growth and more customers a fresh look, with a dash of simplicity may be in order. Read More

Why make silly mistakes when you can avoid them. Here are three that can be eliminated with a touch of empathy and simplicity. Read More

When a new customer looks to buy your product or service, they are on a journey. Sometimes it may feel like a pleasant walk up a hill. Other times it seems like they are climbing a mountain with obstacles in the way. Can you simplify the stages of your customers' journey? Read More