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Despite all the gloom and doom around today there are many opportunities to ensure success with the marketing of your brand. Yet some small business owners resist change and let the potential opportunities fly by only to be grabbed by a competitor. How do you think about new opportunities. Read More

Making assumptions as part of your marketing decision process is part of doing business. Make the right assumption and take the right action makes sense. If not it can be like being involved in a guessing game and hoping one of them will correct. Here are a reminders and tips. Read More

An effective small business marketing strategy to grow your brand is to use the emotional benefits for new product or service ideas. Here are a few tips how to do it. Read More

Instead of just wishing or hoping that your brand will grow it makes sense to ensure you have the correct marketing strategies in place. Here are three factors to consider. Read More

There are lots of ways to get people to join your business on the various networking site. It is refreshing to see one brand that is doing it a little differently.I think you may all know the brand & here is my take on why I think it is a great initiative and example you can learn from. Read More

On any given day you will see articles that include the importance of adding value to your customers. This is a sound marketing idea , however it is general in nature and leads to the question: What is the added value you can give your customers that they want? Here is one way to work it out. Read More

Having a flexible mindset when you are marketing your products or services is important. Often we only think of the tactics but this applies to all marketing elements especially what you are offering your customers. It helps you ensure that you are meeting their real needs and wants. Read More

We all face issues when marketing our brands and I have always believed that is part the excitement of being in business. Okay, the real excitement is when you get a solution. Here are 3 steps to help you overcome marketing challenges. Read More

Although not everyone likes to admit it, most of us have at some time watched a soap opera. Whatever you say about them they do have staying power and a loyal following that many brands would envy. Here are 3 marketing lessons. Read More

While there is a lot written about marketing, one of the essentials disciplines when starting your business is sales. You know it is important, but for many it does not come easily especially when you are starting out. Here is a review of an eBook to help with gaining customers. Read More