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Unless you see your business as a hobby you want to see profitable growth each year for your brand or brands. This can be seen as an area of difficulty for a service based business especially if you offer all your services based on your time. Read More

One important part of marketing is understanding what or who are influencing your customers. The reason it is important to understand is that it can affect your marketing decisions and results. Here are four factors that may affect your customers’ buying behaviour: Read More

Part of a winning marketing strategy is knowing which products or services to offer that will return the most sales and profit for your business.Here are a few questions and tips to ensure your marketing strategy gets results.

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Successful marketing of your brand depends on having customer profiles of your key customers. The more you know the easier it is to have strong relationships. Here are five tips to help you. Read More

You could call them motherhood statements, such as never discount your price or all small businesses must be on Twitter. It may seem easier and safer to just go along with these statements and follow what is said. The problem is if you automatically do this it can stop innovation and opportunities. Read More

Although there are a lot of free resources for small business, sometimes it does feel like information overload. It can get confusing on what are the right marketing strategies and tactics to action and what can happen is no action.New section of the website now open. Read More

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help. Read More

They go like this: You give away your time and then hope the customer will buy. You many continue doing this and then after a while realise you have wasted a number of precious hours. These are not marketing strategies of course. Here are a couple a tips if you are using free as a marketing tactic. Read More

Have you ever tried to sway a customer to the facts of something and nothing you saw or do will get them to change their minds? The reason is they can stop listening is they have their own perceptions and will keep to them as they regard them as facts. These situations can actually be opportunities Read More

You can have many ideas, read a lot and network which can help you grow your business. However unless you do take action then results will not appear. I think there are two parts after you have decided on your strategic focus regarding marketing activities to maximise results. Read More