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Have ever awaited eagerly the release of a new product you want to buy and be disappointed when it was available. It can occur when they pack too many features in and make them all mandatory. Here are things to consider if you want to offer a base product or service to your customers. Read More

The more you know how your customer segments think, feel and behave the easier it is to communicate the right messages at the right time and have a strong relationship. Here are a couple of tips to help. Read More

You know something isn’t right, but you ignore the signals and hope next time the result will be different. So you try again and low and behold the results are even worse. This happened with my gardening experience and here are 2 marketing lessons I would like to share. Read More

Each day you make marketing decisions that affect your business and customer relationships. Making judgements based on your personal preferences rather than from a more objective basis can restrict your marketing success. A couple of tips to help. Read More

One of the ways to increase sales with your marketing is to offer services and products across different markets. This can look tempting, however make the wrong choice and it can be confusing for your customers and harm your business. Here are 2 tips to consider: Read More

As in any customer relationship there are always two sides regarding expectations, perceptions etc. Here are a few tips on how to be your clients’ favourite marketing service provider:


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As the marketer of your brand it is essential you know what marketing activities (including what I call sub activities) produce the greatest results and to do it in the most effective way. After all who has time or money to waste? Here are simple tips to track their effectiveness. Read More

Small business marketing communication is important if you want success. What you claim about your product or service can affect your credibility and profit if you can't back up the communication claims. Read More

As the head marketer for your small business you need an understanding and knowledge on all the key elements with your brand, market and customers to ensure your business us heading in the right direction. Here are a couple of areas you need to be aware of:

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If you use another business to help with the marketing of your brand, then if you see them as a partner you are likely to get better results.Experienced and successful marketers never try and do it all themselves. Here are 7 tips to help you to get better results.

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