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As a small business owner do you see yourself as a marketer? Or someone who does some marketing for their brand? If you answered yes to the second question then you are short changing yourself, your business and customers.

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When marketing your brand this year you probably have faced challenges this year as many small businesses have. Rather than groaning about them, letting them spoil your holidays or worse let them follow you into next year here are tips on how to give three of them the boot.

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Here is a simple exercise you can do to see which marketing tactics may be wasting your time and money. It is only for the brave because you do have to be a little ruthless with your decisions. Read More

When marketing your brand there are lessons to be learnt from many people. Here are a few that were shared by someone mowing the lawns. Read More

What do you say when asked “What is your key point of difference?"
Of course there can be many answers, but often you hear small business owners say it is due to customer service.The problem with this is that it is so generic. Instead find out the key words that your customer's use.

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You can follow what people say you should do. Or you can do what feels right for your business and relationships and open up opportunities. Read More

Working with some customers can feel like a marriage. As customer relationships to state the obvious are essential part of marketing, sometimes you can miss the signs that all is not wonderful between the two of you. Here are 5 signs

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It is so easy to think you are right all the time, but none of us are perfect. Here are a few tips on how to save your ego based on a personal experience. Read More

When you try and do too much when marketing your products or services you business life can get rather complex. Little things that go wrong, like Twitter or Facebook being down are deemed major catastrophes for some. Here are a few benefits of chilling out.

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One important aspect when marketing your products or services is knowing which customers are valuable to your business. There are different aspects to look at when reviewing your customers and one is looking at the Average Transaction Value.

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