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Jumping from one to another actually makes your marketing more complex instead of simpler, not to mention the time and/or money it takes. To take any confusion out of the decision here are a few questions to ask yourself before you dump what you are currently doing for another tactic: Read More

Promotions have been used offline for years as a marketing tactic and increasingly you are now seeing them appear as online tactics.
There are many types of promotions you can implement, so here are a few of the common ones Read More

I don’t know about you, but it seems every day there is a new tool that can be used in marketing your brand and running your busines. Have you ever thought just how long it would take to search for each one and review them to see if they can be of benefit? Luckily there is a great resource on Small Business Trends and the editor for the product reviews is TJ McCue of SalesRescueTeam.com Read More

Getting customer feedback may be scary at first but is is vital for marketing success. Without feedback it is really difficult to improve as no matter what you think you will always be a little subjective. After all it is personal as it is your business. To make this area less scary and personal,try asking yourself these two questions Read More

This Sunday is the City2Surf which is a race over 14 kilometres and so far has attracted a record 80,000 entrants. Not a bad effort considering the start time is 8.30 in the morning and it is winter. One overall objective for the entrants is to finish, however there will be a host of ways they actually accomplish this. Here are three similarities that may help you get the results you want Read More

Have you ever had a discussion with someone who states that something is a fact about marketing when you know it is not?Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on the weekend and one article I read got me thinking about this topic. Read More

There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. The good news is that there are simple marketing lessons within your own families, friends and from those around you. Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. However if you just copy what someone else does it can harm your brand and confuse your customers Read More

There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. You need to work out the difference between those customers having a need and those that actually have a desire to take action Read More