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One of the best things about marketing is that you can gain ideas from a variety of areas and the festive season is one of them. After a hectic year for many of you this is the last week before taking a well deserved break.

Here are 5 simple marketing lessons from the festive season you can apply to your business in 2010.
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The same products, services and communication or are you adding a little sugar or spice? Whilst it is perfectly okay to keep everything the same if they are gaining results, it is a good idea to have a mindset of constant improvement. Here are a few tips to help you cook winning marketing recipes and build strong customer relationships. Read More

Learning from other other small businesses can spark ideas and opportunities that we can use in the marketing of our brands. This is an interview of a small business owner who started just 3 years and Lisa shares how she has grown her small business. Read More

An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

There are so many marketing tactics to choose from today that it can difficult to know which ones are going to give you the best return on your money and time and strengthen custimer realationships. One way to make the marketing tactic choice easier is to select your marketing strategies first. Your marketing strategy is your overall game plan. Read More

There are so many possibilities if you think about it. However it is an important piece when building strong relationships with your customers to gain these insights from both a business and personal aspect. Read More

The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. Once they become customers, do you actively pursue activities that will expand on their relationship with your business? Before you select the marketing tactics it is best to ask yourself these questions: Read More

To state the obvious the more you know how your customers think, feel and behave the more successful you will be with your marketing. It takes out the guesswork. Like any relationship it takes time and commitment to gain a deep understanding of your customers. Here is a quick survey for you to take to see how much you do know. You may want to inclu Read More

There are so many ways to keep in touch and it is essential for marketing your business and brand. The question is what is the right way for your customers? What may be ideal for your business may in fact be turning your customers off? Read More