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These days a lot of our communication is via other means than face to face or even the telephone. When communicating by email to a customer's question or request, you may think you are communicating clearly but are you really? Have you ever faced the situation where a customer keeps emailing back asking the same question in different ways? There a Read More

Okay, maybe not quite as exciting, but to experience a great holiday or to enjoy success with your business there are a number of similar actions you need to take. When you plan your holiday or develop a marketing plan for your business you are more likely to enjoy a greater holiday experience or in the case of your business increased sales and pr Read More

A competitor has just started a 50% off price promotion. What do you do; panic and do your own 50% off price promotion, ignore it or quickly work out what is best for your business and customers? Read More

How are you faring with your marketing efforts?Are you achieving the results you want, retaining your key customers, attracting your preferred customers, increasing sales? Read More

What can a bride and bridegroom teach you about marketing? A great deal actually. From the recent wedding video there are 5 simple marketing lessons that can help you achieve success in your market. Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

With so many marketing tactics available it is tempting to do a little bit of this and a little bit of that. However this approach usually does not produce the results you desire for the effort you have put in. If you look at successful brands then you will find that they conduct marketing campaigns that have marketing tactics that all fit tog Read More

Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid. Read More