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There is a process for marketing of brands, which has been around for hundreds of years. But not a system or production line, that suits every single brand or type of business. So, forget wasting time on learning someone else’s system. Instead, gain knowledge of possible tactics including the good, Read More

Are you spending time? Are you spending money? If you answered yes to either, then you are making investments to attract customers. To make the informed decisions to grow your business here are tips to help. Read More

Is your market hot and competitive, or are there few competitors? Answering these and other questions are necessary when selecting your marketing strategies and tactics to get new customers. Understanding the competitiveness of your market has an impact on what tactics you action. Read More

Saving customers’ time can help to keep them buying your products or services. Here is a story how one small business saw the customer signals which led to increased customer retention and sales. As well here is how you can use this quick way to keep customers buying your products or services. Read More

The worst thing you can do is not measure your marketing tactics.
The second worst thing is to measure the wrong elements. After all the results will form part of your business and marketing decisions.
Here are areas that you need to measure and areas you can ignore ot grow your business. Read More

It is essential to have the right marketing strategies in place to grow your business. Then it is a matter of selecting the marketing tactics to support the strategies. Here is a simple way to make sure you select the right marketing tactics that align with your strategic focus. Read More

On most products there are warnings. Some are common sense, such as “Do not place the hair dryer in water". Imagine how simple it would be if you had warnings before you selected your customer retention activities and tools. As there are no warnings, here are 2 tips to help select tactics. Read More

Some of you will say never to discount price. Getting your pricing right is an important element of marketing. And to get the extra sales boost you may want to consider price promotions. Before you say never it is important to know when to use this tactic and things your need to consider.

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When you select marketing tactics to attract customers, combinations are important. You want to serve up a marketing recipe that is delicious for your potential customers and gets results. You could experiment if you wish and try to work out the combinations of marketing tactics. Read More

This is a common question and can be a challenge to work out. These days you have an abundance of marketing tactics to choose from and it is important to make your choices wisely. After all, who has an endless supply of time and money and not get the results desired. Read More