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If you want to grow your business, sometimes you can be stuck for ideas or a strategic direction. One way to get unstuck is to look at other industries for ideas and strategies. Here are a couple of ways looking at other industries that can help grow your business. Read More

Have you ever looked a house or unit to buy that has been styled? If you have, you would have noticed they ooze with simplicity. The stylist knows what feature to highlight that is desired by potential buyers and what the focus should be. This approach can also help you attract new customers. Read More

Are your processes or systems cast in stone? Or do they have the flexibility of gymnast to make sure your business continues to satisfy your customers’ needs. Sometimes your personal preferences can stop you looking at options to retain customers. Being flexible helped one business retain customers Read More

Sometimes it is noticing the little things that can attract customers. When you focus on unmet needs of customers it can lead to new products or services. Here is one example meeting unmet needs to attract customers. Read More

For every task a customer wants to achieve there are steps involved. For example if you want to cook a fish meal one step is to get fish. You can do it yourself or you can let a fisherman do this step for you. By looking at customer steps instead of solutions it can open up opportunities. Read More

Hopefully you have a simple customer retention strategy in place. If not, then you can help ensure your customers keep buying by looking at all the touch points they can have with your business. By the simplicity approach develop process for each of the touch points to grow your business.

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Customers make buying decisions every day. Some are difficult because brands all seem the same. Other buying decisions seem to bring them a sigh of relief. Often customers will select brands with attributes that help relieve drivers of stress.
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Have you ever gone to repurchase your favourite product or service only to find it is not available? Often you will hear or read a sign that says sorry. Instead of disappointing your customers here are ways to make sure your business can retain them and not say sorry. Read More

Often you hear using simplicity in the marketing of your business is difficult. It can be if you look at the whole picture and think of all the possible changes you need to make. But if you chunk it down and do it one step at a time it is suddenly less daunting.
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When you are looking to grow your business today embrace simplicity. This means to look at it from your business's perspective. And from your customers’ perspective. This was highlighted last week discussing with a small business owner how to use simplicity to grow his business. Read More