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Today one of the essential parts of business is often left out or mistaken for tactics. The marketing strategy is needed if you want your business to grow. Here are a few ways to see if a marketing strategy is feeling lonely in your business: Read More

It doesn’t work. Usually it is about the marketing tactics they are implementing.One reason why marketing tactics get a bad rap is they are not looked in conjunction with what results are desired. Another reason is that unrealistic expectations are placed on implementing certain tactics. Read More

Customer retention can be simple, especially with your most valuable customers. Here is how you can surprise them in a way they appreciate your efforts. Read More

Today the Internet looks like one enormous supermarket. Millions of websites, blogs, products and services to choose from. Building in simplicity is not difficult and here is a way to do it that benefits your business and your customers. It will give your business a competitive advantage. Read More

Marketing reviews can give you a better strategic direction and increased sales and profit. Enough said. Other benefits are not normally discussed so here are five unusual benefits of conducting marketing reviews. I should mention they have not been scientifically proven yet. Read More

One thing that is obvious today is the stress of time. And what you are expected to cram into 24 hours. This also applies to your customers. The good news is if you can cut down the time barrier, it can benefit your business, and the lives of your customers. Here are a couple of tips. Read More

Today there is a lot of clutter. For customers you hear they read more information to make a decision. For businesses there are more competitors, which means you need to differentiate your brands if you want your business to grow. The good news you can cut through the clutter to grow your business. Read More

No, of course they don't. If you have tracking in place and meeting your objectives then you do not nee a full marketing review. To keep it simple there are two occasions when a full marketing review should be considered. Read More

Waiting too long to solve marketing problems can stop business growth. Identify the issues do you can solve them quickly and get sales back on track. Read More

You may not be aware of it but customers leave a trail of clues. They can lead you to the reasons why you are not getting more customers. Here are two potential reasons why looking at this clue is important and it gives you an opportunity to play detective. Read More