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It is simple mistake. Yet it can affect the results you are seeking without you even realising it. The mistake is not having your marketing plan reviewed to see if it will achieve the sales and marketing objectives. Here are 2 ways to get the most from a review. Read More

Without one you complicate your marketing. And make it more difficult for customers to buy your products or services. A focused marketing strategy is like the glue to make all the pieces fit and work well together. A few simple advantages of having a marketing strategy are: Read More

To get new customers in a competitive market you need a different marketing strategy to be effective. Sometimes doing the opposite to competitors can make the difference you need to get more customers. Read More

In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business. Read More

Did you know your customers’ lives can affect their buying behaviour? You may not be aware of it but it can affect the sales of your products or services. If they have a lot going on in their personal lives then adding complexity to their buying decisions adds stress. Read More

Knowing how many of your customers are new or repeat can be quite revealing. This is because it can highlight problems and opportunities to grow your business profitably. It also can give you insight into how your marketing strategy and tactics are performing and the time and money implications. Read More

Focus. Easy to say. Not always easy to do. It is however key to achieving growth in business. Here are simple tips to help you. Read More

An article was suggesting to blues guitarists to remove notes from their notes from their solos to connect better with their audience. This also applies to your communication messages. The more you have the less likely customers will remember them. Read More

May seen like a sensible idea. Especially your competitors market their products or services in the same way. However you could end up as a sheep and not enjoy the success you desire. Read More

What a waste of time. You work hard and deserve the best. But for some reason you are attracting the wrong type of customer. You may be not sure why. But you know some of your current relationships are just not right for your business. Here are different types of potential customers. Read More