It is easy for many companies to declare that their B2B marketing is working. But it's ultra-important to discover the root causes, not the symptoms.
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These stories submitted by Mapleleafmark became hot on BizSugar
Six Terrifying Words: \
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1371 days ago
Made Hot by: FutureVision on June 30, 2020 2:53 pm
Great Storytelling is About the Brand Experience, Not Your Product -
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1380 days ago
Made Hot by: bloggerpalooza on June 23, 2020 10:24 am
Storytelling is how companies connect their products to customers. It's not about the product's features or prices but the experience it delivers.
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The Simple Reason Why Great Brand Positioning Really Matters -
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1393 days ago
Made Hot by: robinandy58 on June 7, 2020 12:43 pm
In a fast-moving world, brand positioning matters because you need to be crystal clear about what you do and how it delivers value to customers.
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Are Marketers Dangerously Addicted to Leads? -
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1408 days ago
Made Hot by: LoopLooper on May 25, 2020 1:18 am
Yes, leads are important but it's hard not to get the impression they're everything to marketers. Have marketers become overly obsessed with leads?
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TikTok for B2B Marketing and Sales, Anyone?
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1409 days ago
Made Hot by: mikehartman1 on May 22, 2020 9:05 am
TikTok is a global phenonmeon, right? Why wouldn't B2B companies use TikTok to drive their marketing and sales activities?
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This is the Perfect Time to Make Marketing Mistakes - ME Consulting
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1414 days ago
Made Hot by: MarketWiz on May 18, 2020 10:02 am
If there ever a time to embrace approaches to marketing, this is it. People are distracted so why not think creativity or out of the box?
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Time to Be Bold and Embrace Creative Marketing Amid the Noise - ME Consulting
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1415 days ago
Made Hot by: profmarketing on May 16, 2020 1:44 pm
Amid challenging times, it's difficult to connect with consumers. Here are two examples of brand using creative marketing to capture the spotlight.
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Content Marketing When No One Gives a Crap About Your Product - ME Consulting
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1422 days ago
Made Hot by: PMVirtual on May 9, 2020 10:07 am
More than ever content matters to marketers. Brand that use content marketing to deliver high-quality content that educates and engages will succeed.
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Six Lessons About Messaging From Working with 100+ Entrepreneurs
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1905 days ago
Made Hot by: blogexpert on January 12, 2019 12:16 pm
Messaging is a key part of how company's drive their marketing and sales. Here are some lessons that I've learned about the messaging process.
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Five Important (Non-Data) Marketing Trends for 2019
Posted by mapleleafmark under MarketingFrom https://www.markevans.ca 1912 days ago
Made Hot by: steefen on January 6, 2019 11:37 am
The marketing landscape is treacherous and always shifting. Here's my take on five non-data marketing trends for 2019.
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