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Yet every industry and every organization has people who simply do not produce work in the quality that they are capable of providing. That can create costly problems for a manager. Let's debunk some motivational myths. Read More

Going green was big news for a while, then the collapsing economy put a cloud over the movement. Nonetheless, a derth of reporting doesn't mean that the scientists, entrepreneurs, and business brains behind the burgeoning industry have slowed down. If anything, their products are growing in maturity and potential. We waded through hundreds of eco- Read More

13 annoying features you should not add to your website unless you want to annoy your customers to no end. Read More

Advertising works when it is done right. There is no question in that. Companies spend millions of dollars on ad campaigns trying to target the right market and convince them of something. Read More

In today's world, we are increasingly becoming more and more connected. It wasn't that long ago that being connected meant having a pager on your hip or a cell phone to keep in contact with business partners when away from the office. Read More

Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn't cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that t Read More

We talk a lot about the power of using blogs as part of your social media strategy. We've documented how they can build links, help you attract customers and make you a quick favorite to the search engines. However, there's a lot that goes into blogs and often getting started can be a bit intimidating. Read More

Having a good business credit rating is a golden key that can help open the doors of financing- whether from the bank, vendors and suppliers, or potential investors. And with the current economic environment making it harder for small businesses to get the financing they need, this key is all the more vital to the success of a business. Read More

Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More

A logo is an intrinsic part of any business image. A well-designed logo does wonders for a company's brand, and a bad one can do a lot of damage. Read More