BizSugar.com › User › marketingnerd › Published

Google AdWords comes a bewildering array of options to choose from, and a lot of advertisers find they spend a lot of money very quickly. In my experience, I would say that nine times out of ten this is because the account manager isn’t setting up the campaigns correctly. Read More

The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. So where does that leave website owners who want to build links naturally to rank well? Read More

Creating a beautiful, informative and original infographic is a skill that takes time and planning. Here are some great articles to help you define your infographic strategy and make them a success. Read More

The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail. Read More

Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are blurring. List article goes through the key tasks for any modern PR professional. Read More

Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. Here are 40 ideas you can implement right now to reward your brand fa Read More

Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing. Read More

Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Read More

Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly fantastic ROI. Here is how to do that on a limited budget. Read More

Despite it's age, Nike remains a brand that is able to closely associate itself with the young, active and fashion conscious. I wouldn’t underestimate how rare and difficult it is for a brand to achieve this. Here are 5 lessons you can take away from Nike’s marketing. Read More