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Writing about topics you don’t fully understand can have a negative branding effect on your business. The action actually makes things worse that if you had done nothing. Read More

To help small businesses use Google AdWords, Google have some great targeting tools for local businesses or national business with small budgets to specify exactly where in the country their adverts should be shown. Here is how. Read More

In my opinion what sets good marketing apart from “bad marketing” is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company’s marketing.

Going from good to great requires imagination and flare, however, to get to grea Read More

Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble Read More