BizSugar.com › User › martinzwilling › Published

As I work with aspiring entrepreneurs and business professionals, I often hear about stress and disappointment from a great idea or innovation that failed for reasons that you don’t understand. When I dig deeper, I find that many of you are easily excited by a great new idea, but fail to diligently Read More

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. They become frustrated with investors, senior executives, and even customers who d Read More

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. They don’t realize that business projections with no third-party validation h Read More

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Even if they realize that they need real technical strength at the top, they are not sure how to attract and select the talent and expertise they r Read More

The current surge of working remotely, driven by the pandemic and international freelancing, has challenged our thinking on collaboration and leadership, both within teams and outside, to other organizations. In my consulting work, I am finding this brings a need for more focus on the human side or Read More

I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a cofounder or two. You need to find the skills or experience you don’t have in business, technology, or money. So, the first question I usually get is what percent of the company or equity Read More

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea, but stop short of pushing the l Read More

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s Read More

Entrepreneurs seem to have blinders on when looking at competitors. Generally they are so focused on killing competitors that they fail to see the positive potential of a strategic partnership or some other type of collaborative relationship. Sometimes you have to put aside the emotion and the pass Read More

As a business consultant and mentor to many young entrepreneurs, I often get questions about leadership challenges, and what you can do to solidify your leadership position and impact. It seems that today’s worker generation is more demanding, and less willing to accept guidance and direction from Read More