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Marketing to a niche market may be more challenging than marketing to the general public, but you stand to get way better results. Read More

Working from home doesn’t have to be blah. Here are four simple ways to add flair and style to your home office, whether you’re dealing with cramped or wide open space. Make your home office yours and style your way to more uplifting workdays. Read More

Work might be dull, but your desk doesn't have to be.

Spark your imagination with color. Breathe life into everything—even your copy paper! Read More

You deserve a space you can enjoy spending 40+ hours in, and one that will make you confident as the awesome entrepreneur that you are. Here are four easy steps to setting up a home office you might actually like: Read More

Customer retention, happiness and loyalty make strong business (and steady income) no matter your industry, but what happens when customers change their mind and make an exit? Read More

The data your business collects on customers can help with more than identifying your best customers and the members of your sales team who are total rockstars. With analysis and effort, you can use data to engage your audience, building a better business and brand in the process. Read More

Running a small business isn’t easy. And when you’re limited to just one or two people managing the entire thing, cloud-based tools are the perfect solution to increase productivity and improve efficiency. Tools are available to cover the major areas of business operations, and can scale to grow as Read More

So, you’ve got a successful business. Your products and services are resonating well with your customers, and you could run the entire thing on autopilot if you wanted to. But, should you? Chances are your competition isn’t – and you shouldn’t either. For continued success in your business, you mus Read More

In marketing, you might fall anywhere on the food chain, and your competition might fall above you, below you, or be running alongside. Let’s take a look and find your spot in the cycle of life. Read More

Marketing psychology focuses on human behavior and how it affects marketing decisions. Marketers can use psychology to create a more effective marketing strategy. Behavioral economics is the study of psychological, social, emotional and cognitive factors that influence economic decisions, and how t Read More