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Promoting your Facebook page starts with understanding your ideal audience and catering content to those people. The following 5 steps will help you identify that audience, develop content they'll crave, and reach more fans. Read More

Realtime marketing isn’t just the latest buzzword—and it isn’t just for big brands. Let’s look at some myths about realtime marketing that might make you re-think how it applies to your business. Read More

Facebook updated its promotions guidelines giving businesses more opportunity to drive brand engagement. However, many businesses are struggling to come up with Facebook contest ideas. Here's 30 ideas businesses can use. Read More

Are you taking business matters into your own hands when it comes to search marketing? If you are, make sure you're avoiding these six SEO mistakes in the process. Read More

Any business with a website is optimizing their site for search engines. Most stop there and forget about the most important thing, the customer. Here's how to optimize your website for both the customer and search engines. Read More

One characteristic of successful startups is their ability to offer innovative solutions to age-old problems. Health. Education. Communication. Comfort. Why depend on old-fashioned ways to meet these old-fashioned needs? “If it ain’t broke, don’t fix it,” right?

Fortunately for the rest of us, Read More

Managing business relationships of any kind takes work. This is even more true when it comes to your internal customer base, which requires deliberate planning and an approach that is organized and efficient. Read More

I started rock climbing to get away. However, I learned that rock climbing and marketing are similar in many ways - build, execute, measure, revisit, and add. So how exactly does rock climbing compare to marketing? Read More

With so many options for project management, comparing the best can be tough. Take a look at the features you care most about—customizability, features, and cost—to determine the best fit for your needs and wallet. Read More

In the startup world, it's all about bootstrapping your way to success. In years past, you might not have had access to all of the tools bigger businesses used, due to those resources being cost-prohibitive. Now plenty of tools, apps, and software are geared toward small businesses. The best part? Read More