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In an era of service-driven business, you need an edge. With some key strategic thinking and an emphasis on effective and thorough relationship management using a CRM, small businesses can gain a deeper understanding of their target market, a more effective (and demonstrable) ROI, and a stronger bo Read More

Over the years, the image of the average entrepreneur has transformed drastically. The Global Entrepreneurship Monitor reported that the rate of female entrepreneurs starting new businesses has now surpassed that of men. Read More

Can you believe we’re halfway through 2013? While it’s the middle of summer – and before the holiday season begins – it’s a great time to re-evaluate your marketing efforts and see what’s working for your business and what is not. There are several marketing trends that have made their way through Read More

It speaks to a company’s staying power when they can make a big splash, then follow through and keep the momentum going. Disruptive companies shake up their markets with innovation. Sometimes new products and ideas birth an entire batch of related breakthroughs. Other times, no one knows how to fit Read More

As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever a Read More

If you hand out marketing materials at trade shows, networking events or conferences, you know what a pain it is when they’re outdated. And with technology changing at the speed of light, your product or service offerings may be changing pretty quickly too. How do you keep your marketing materials Read More

No matter whether you’re a plumber, the owner of a dress boutique, or the head of a manufacturing company, you need to have a visual brand. You want to draw people in with your website or brochure, and making smart use of photos and graphics is the first step to building a winning visual brand. Read More

With a bit of research, an understanding of what your customers want and your expertise on display, you can find a niche, position your brand as an expert and gain loyal customers over your big brand competitors. Read More

If reactions to your marketing materials have been lukewarm, take a hard look at your brochures, business cards, and fliers to see why they’re not enticing potential customers to buy from you. Chances are, with just a few tweaks, you can make your print material more appealing and effective. Read More

A lot of effort is put into gaining clients and capturing market share. Companies spend millions of dollars on advertising and marketing campaigns annually to gain clients; once those clients come through the door, no one wants to lose them.

Focusing on customer satisfaction is critical, because Read More