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You know that intoxicating aroma that hypnotizes you when you walk past a bakery? Well that’s pretty much the effect that headlines need to have these days in order to earn a click. Because with so many headlines flooding the web, anything less than head-spinning-irresistibility (that DOESN'T reek Read More

Hiring is no longer a one-way interview process. Potential employees "screen" potential employers just as carefully as those doing the interviewing, which is why these days, whether you're hiring for a hot new startup or an established company, you need to build and perfect your Employer Brand for Read More

HubSpot have collected 12 places on the web where you can browse and search for examples of great marketing -- including website design, design in general, email marketing, and social media pages. Check them out, bookmark them, and use them to inspire your own marketing strategy. Read More

Ever since the inception of the term "growth hacking", it has attracted controversy and endless debate. This post outlines some of the reasons for the controversy and offers up some insights as to why growth hackers and marketers are in fact more alike than they are different. Read More

This post covers: Notable facts about ad blocking; Arguments for and against ad blocking; Why forcefully blocking ad blockers is a lousy idea; Emerging new ad formats and the importance of considering millennials; Who’s running the ad blocking show?; Plus a massive list of links to articles about A Read More

For startup marketers whose primary aim is growth, content marketing should be generating serious traffic and leads right from the start. Here are some hacks that should help you generate immediate results from the content you work so hard to create. Read More

Enthusiastic brand advocates are a great way to reach new potential customers in areas or communities that you don't have a physical presence in. Jonny Steel (VP Marketing @ Payoneer) shares some great tips on how to get your Ambassador Program started. Read More

Last week I was honored to interview online marketing and growth hacking guru Neil Patel, and despite being a long-time fan I still managed to learn a few new things I didn't know before. One fun fact which surprised me was about his eating habits! Here are the highlights from the interview: Read More

Maya Pizov of Carmel Ventures shares her insights on being a principal at a VC firm and offers some tips for entrepreneurs seeking VC funding. Read More

Creating a brand that people love takes a lot of effort and discipline. You have to have a great product but that’s just the start. The rest of the process can be broken down into 6 main steps (described in this post by a branding expert): Strategy, Name, Manifesto, Tagline, Logo & Visual identity. Read More