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Especially in the age of communication and referral marketing, outstanding customer experience management should be one of your company’s priorities.

To help you on your customer-centric transformational journey, here are ten rules to keep in mind to avoid common user experience mistakes. Read More

We've all heard about Facebook CEO Mark Zuckerberg's encounter with the penal system. Now let's find out what it means to marketers.

Facebook is an advertising hub for millions of brands around the world spending billions of dollars each year. At this point, if anything goes wrong with Facebook, Read More

Online ads. We all have a love-hate relationship with them. But in reality, online advertising is one of the most powerful tools in a marketer's arsenal... as long as you know what you're doing.

The issue with online advertising, like every other marketing function, the landscape evolves really Read More

Wish you had a better plan for your social media marketing initiatives? Well, time to stop wishing and start learning.

This post will discuss the importance of effective goal-setting and metric targeting during the planning phase of your social media marketing strategy and how to use a document Read More

If you think about any encounters with salespeople in the past, you'll probably remember the vast majority of them being annoyingly pushy or aggressively salesy. That's most likely because they weren't very good at selling to begin with.

There are certain phrases that you just shouldn't mention Read More

If you're producing visual content for your brand, you probably already know that visuals are the content type that gets arguably the most engagement online (social media or otherwise).

However, many brands still aren't adhering to visual content marketing best practices. I've seen too many exam Read More

Cats, dogs, goats, and monkeys, just to name a few of the celebrity animals that have dominated social media over the last decade or so.

The question is, why are social media users so inclined to post content related to animals?

This article unwraps the history of how animals achieved their c Read More

When it comes to grabbing audience attention on social media, technology, along with the shorter attention spans of users in general have made it ever more difficult.

For this reason, marketers and social media content creators alike have to use the best types of content to maximize the effect/e Read More

Don't make the mistake of believing the common myths about lead generation.
We've listed the top 5 and provided some insight so you can avoid making bad business decisions. Read More