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One is the most successful online store, the other is the globe's largest company by revenue as well as the largest corporate employer. Both rely on affiliate marketing for a substantial part of their online revenue. This article (as well as the corresponding video presentation and slide deck) dive Read More

When it comes to the avenues for carrying the marketing message from the advertiser to the consumer, content creation and storytelling are extremely powerful. However, if we were to discuss the nature of it, true influencer marketing is, first and foremost, about leveraging authenticity. Read More

There are at least 5 different types of compensation arrangements that are worth considering as you are strategizing your next influencer marketing campaign: (i) monetary compensation, (ii) free product, (iii) pay-per-sale/lead, (iv) pay-per-engagement, and (v) intangible compensation. Read More

Five excellent podcasts by some of the brightest minds of the affiliate marketing industry. All - industry veterans with proven track record of success. Read More

Affiliate marketing program's success is dependent on everyone's involvement/participation:

* Affiliates are responsible for driving targeted traffic;
* Merchants are supposed to provide an environment within which this targeted traffic, actually, converts into the qualifying actions;
* Affili Read More

(1) Be ready for rules to change. (2) Do not focus your marketing "on rented land." (3) To build truly sustainable income, diversify! Read More

2014 was a year of some big affiliate marketing mergers, acquisitions, researches, new educational opportunities, and other advances. More in this blog post of mine. Read More

So how does one spot an affiliate who is hiding behind a sub-affiliate network? There are a couple of solutions. Though a tool (which would allow affiliate managers to streamline policing) is still lacking. Read More

There is no asset more valuable to a company than its brand. Think twice before you threaten a blogger (especially when you caused the situation, in the first place). It may turn ugly. Read More

Landing page optimization tips from Affiliate Management Days speaker Tim Ash: "Less is more. Get rid of text, unnecessary visual distractions and conceptual complexity on your landing pages. Don't expect people to actively engage with your content and wrestle the meaning out of your landing page. Read More