BizSugar.com › User › prussakov › Published

With their post-Super Bowl ad, Esurance did something innovative with the money they saved, as well as bridged the gap between the offline (TV) and the online (Twitter, YouTube, website), but also reaped some interesting results as far as the social media ROI from the TV ad. The results (and how th Read More

Did you know that up to 45% of affiliates prefer to find new affiliate programs to join via affiliate network listings? Is your listing optimized for maximum visibility? Use these three methods to increase its effectiveness. Read More

After nearly a decade of writing and speaking at conferences, I am excited to, finally, announce that this year I am launching in-person workshops on affiliate management. The first two are scheduled to take place in San Francisco (on March 18, 2014) and in London (on May 12, 2014) Read More

Fiverr is a great platform used by multiple upright affiliate marketers. However, fraudsters also use it to swindle pay-per-lead affiliate programs. Examples, red flags to watch out for, and analysis in this post. Read More

While Amazon's European subsidiaries still represent a powerful force in many European markets, the continent is, actually, pretty segmented with "Amazons" of their own operating in various countries. This list will help those looking to expand their online presence to Europe. Read More

1. Clean up your affiliate programs;
2. Start spending at least 80% of your time on affiliate recruitment and activation;
3. Segment your affiliates, customizing your approach to them;
4. Focus on optimizing the conversion of your affiliate-referred traffic;
5. Analyze customer click-stream and Read More

I think they are:

1. Leaky Websites
2. "Autopilot" Approach to Affiliate Program
3. Unclear or Absent Program TOS
4. Nonexistent PPC Policy
5. Noncompliance With FTC Rules on Endorsements & Testimonials
6. Embarrassing Commission Rates
7. Short Cookie Life
8. Commission Drops
9. Late Pay Read More

A merchant wrote: To "create stronger relationships" with "our affiliates ...we are going clear out all of our inactive affiliates that have grown to a large number through the years." Seriously? Instead of activating them, you'd rather kick them out? Read More

I am pleased to announce my newest affiliate marketing book! This time my book is *not* geared to merchants/advertisers and affiliate managers. It has been written as a "Quick Start Guide" for beginning affiliate marketers, or those interested in learning more how they can earn money as online affi Read More

I got shortlisted as one of "the most accomplished and distinguished" executives. Oh, and you too? Read this then... Read More